A good boss is hard to find, and being one might be even harder

By Dan Lavie / October 24, 2011

The average employee works around 40 hours per week. For business owners and employers, this number is much higher. Employers and business owners care about their bottom line. But this does not need to come at the expense of their workforce. The following tips serve not only as advice for employers, but also as a checklist for job seekers and employees. Few companies meet all the points on the list. The one that comes closest is Google (NASDAQ:GOOG). 1. Pay…

Tattoo Barbie – Mattel’s Clever Marketing Ploy

By Dan Lavie / October 22, 2011

Mattel’s latest Barbie doll sports pink here, a trendy outfit and has tattoos across her left arm, neck and chest. This limited edition Barbie is the result of a cooperation between Mattel and Italy-based brand Tokidoki. The doll is marketed as a collector’s item for adults and sells for $50. This pink-haired, tattooed Barbie wears black T-shirt with heart and crossed bones, leopard print leggings and a dog called ‘Bastardino’. Supposedly, this has invited the wrath of parents across the…

A painful lesson in copyright and graphic design – inspired by Steve Jobs

By Dan Lavie / October 19, 2011

Social media has changed the game; in more ways than one. Let’s look at the case of Mr. Mak. Mr. Mak, a university student in Hong Kong who is an aspiring graphic designer. Upon the passing way of Steve Jobs, he designed a graphic of the Apple logo with a silhouetted profile of Mr. Jobs. It went viral and was even picked up by news media. Even actor Ashton Kutcher posted the design on his Twitter account. So far, so…

Finding your target audience – the Jim Beam lesson

By Dan Lavie / October 10, 2011

Jim Beam launched its Red Stag in 2009. This black-cherry infused bourbon was aimed at the male market. The company opted for a strong masculine product name and enlisted rapper Kid Rock to promote it. Much to the company’s surprise, the drink was a hit with women. Female drinkers appreciated the sweeter taste compared to regular bourbon. Jim Beam began to investigate. As its global chief marketing officer Kevin George stated: “We wanted to understand the emotional reasons why women…

Marketing your Error 404 page – how to handle it

By Dan Lavie / October 4, 2011

Your corporate website will sometimes show an Error 404 page to your website visitors. There are several reasons why this occurs: The URL written in the Address Bar may have incorrectly been written. The link to the page may be broken. The page may have been moved to another site. From a marketing aspect, the Error 404 page offers an opportunity to engage the visitor. Having a good Error 404 page may even be as important as having great web…

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