General Pants Raunchy Ad Campaign – Stunt Marketing Gone Wrong

By Dan Lavie / May 9, 2011

Australian fashion retailer General Pants has been forced to censor its provocative ad campaign for the fashion label Ksubi. General Pants carries several Australian and international brands for young men and women. Its main focus is on youth culture and street wear. The retailer’s latest in-store campaign is “Sex! & Fashion” for denim label Ksubi. It featured half-naked mannequins and provocative videos and posters displaying the word “Sex!”. Staff was asked to wear badges featuring the phrase “I love Sex”.…

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