U.S. Senate panel to hold hearing on Vermont Branding

By Dan Lavie / March 7, 2011

Vermont has been marketing itself as “the beckoning country.” The Vermont Brand promotes maple trees, high-quality food products, and an enviable way of life with clean air, trout streams, and unspoiled forests. Made In Vermont stands for quality of goods and foods – from Maple syrup to cheddar cheese. Protecting Vermont Brand has long been a top priority for Vermont’s state officials.Other (out of state) companies try to leverage the Vermont Brand; McDonald’s restaurants promoted maple flavored oatmeal much to…