The marketing behind Barbie & Ken rekindling love

By Dan Lavie / February 27, 2011

Barbie and Ken met on the set of their first commercial in the spring of 1961. couple, they were an item through the’60s, ’70s, ’80s, and ’90s — with wardrobe, gadgets and makeovers to adapt to changing customer preferences. Sales were steadily declining, so the people at Mattel (NASDAQ:MAT) came up with a clever plan – a on-off relationship. It started on Valentine’s Day 2004 when the couple announced that they were going to spend time apart. Barbie began dating…