Silly Bandz marketing success

By Dan Lavie / October 17, 2010

Silly Bandz is a great example of how marketing of a fad item works. Silly Bandz are silicone rubber bands in the form of animals (e.g., tree frogs, dolphins, geckos), objects, letters, Barbie, and Justin Bieber. They can be worn as bracelets, and revert to their original shape once taken off. They are mainly aimed at Tweens, who collect and trade them. But boys and girls as young as 5 have start wearing (and trading) them. Robert Croak is the…