The BBC Doctor Who website – a great example of a succesful relaunch

By Dan Lavie / June 8, 2010

The recent relaunch of the BBC Doctor Who website is an interesting case study for many reasons. The BBC team in Wales was aware that the entire franchise was going through something of a regeneration. The new Doctor, his companion and the creative team on the show meant that changes to the tone of the brand were coming that had to be reflected in the website. BBC’s brief was a simple: ‘make the site the no.1 destination to experience the…