How Freddo, an 80-year old frog, broke the mold – twice

By Dan Lavie / August 2, 2009

On July 6, Cadbury launched its Freddo campaign, featuring Freddo’s first adventure: The Secret of the Golden Keys. Freddo is the brainchild of Harry Melbourne, a chocolate mold maker at MacRobertson Chocolates, who told his boss in 1930 that frog-shaped chocolate would sell better than those shaped like mouse (the original concept). After making a sample and send to management, the marketing manager declared it a winner and history in the shape of Freddo, was born. Eighty years later, more…

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