A grasshopper’s marketing leap

By Dan Lavie / June 17, 2009

Grasshopper, an 800 phone number provider for small businesses in the US, rebranded itself. To advertise the new name (they were previously known as GotVMail) and brand, they grafted a clever marketing strategy. They started with compiling a list of the 5,000 most influential people in the US. It included influential bloggers, journalists, celebrities, TV anchors, and CEOs (Pete Cashmore, Adam Ostrow, and Tamar Weinberg). Then they created a package to be sent by snail mail consisting of real chocolate…

Corporate website 3.0 – Skittles brave jump into the marketing future

By Dan Lavie / June 11, 2009

Skittles went where no candy maker has gone before – and launched a corporate 3.0 website. Skittles are candy products, produced by Mars, Inc., and part of the Wrigley product line. Mars spokesman Ryan Bowling told the Wall Street Journal, that the site was redesigned to better connect with its core teenage audience, which spends a lot of time using social media. “The teen audience relies heavily on their peers for advice on products. This is a unique, unexpected way…

Chinese Web Marketing – A case study from Money Cat

By Dan Lavie / June 4, 2009

Money Cat Consulting is and Australian multi-lingual marketing company.It provides innovative marketing solutions for corporations wishing to reach Chinese communities in Australia and abroad. They launched a Chinese-language financial & investment website (http://www.moneycat.com.au), to reach Chinese investors. To reach out and acquire members, they used various marketing & PR tools – with different levels of success.When reaching for the Chinese market, these are the lessons that we can learn from Money Cat. Using newspapers is very expensive with a very…