Mayo de Cinco Marketing Mania

By Dan Lavie / May 6, 2009

Cinco de Mayo is the celebration of the victory of the Mexican people over the French army in the La Batalla de Puebla on May 5th, at Puebla, Mexico.(Puebla is 100 miles east of Mexico City). It should not be confused with Mexico’s Independence Day. The reason why Cinco de Mayo became such a national celebration in the US is a nice lesson in marketing. It started in 1966, when Coors Brewing Co. was facing a crisis. Chicano activists began…