Legal oversight, marketing blunder or a stroke of marketing genius?

By Dan Lavie / January 7, 2009

On Election Day last November, Starbucks launched a one day marketing campaign. It offered a free 12 oz. drip coffee to anyone who voted. However, this is illegal in the US. Federal law prohibits payment of money, goods or services in return for voting. Starbucks advertised the voter promotion on television during the comedy sketch show Saturday Night Live (for a brilliant spoof of the coffee chain click here). Starbucks did some quick crisis management issued the following statement:“To ensure…

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