Branding Rutland – a lesson in branding a small town

By Dan Lavie / July 29, 2008

Branding is an art – it tries to capture the heart and soul of a product, service or organization, making it highly recognizable if not unforgettable. Brand loyalty is the key to successful companies such as Proctor & Gamble, Unilever, Coca-Cola, and General Motors (to name just a few). Countries and cities are entities trying to brand themselves: “I love NY” and “What goes on in Las Vegas, stays in Las Vegas” are two slogans that made the cities they…

How will the current recession impact Public Relations?

By Dan Lavie / July 14, 2008

Whether the current recession is real or perceived (depending who you listen to), the PR industry is looking at the impact it is going to have. Possible trends to watch:When media professionals will be laid off or move into other areas, PR professionals (both in house and at the agency-side) will lose established relationships – one of their core strengths. Especially agencies will be hurt by contacts at leading magazines and news outlets that will have no more business value,…