How a viral marketing campaign went vitriolic – the Mozilla marketing mess

By Dan Lavie / January 14, 2008

Mozilla normally markets its open-source browser using its Spread Firefox site and a host of fans to drum up new users.In an effort to get a chuck of Microsoft’s market, it came up with an innovative online campaign that sadly backfired.The “Fight Against Boredom” featured a YouTube movie which echoes “We are the World”.Only in this case, the singers poured out statistics, comparing Microsoft Corp.’s Internet Explorer users with Firefox users.It included “fun facts” such as:“15% more likely to have…

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