Shopdropping – a cool marketing strategy or the nicer twin of shoplifting?

By Dan Lavie / December 29, 2007

Shopdropping is a marketing and self promotion tactic by clandestinely placing altered or recreated objects into retail stores. It is not new – in 1989, the Barbie Liberation Organization swapped the voice boxes of 300 Barbie dolls to those of G.I. Joes before putting the dolls back on store shelves. The organization tried to make a point about sexism in children’s toys. There are two main groups that are currently using shopdropping. The first group is promoting a cause. Anti-consumerism…

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