A twist on text marketing

By Dan Lavie / July 2, 2007

Text marketing is not new.According to Frost& Sullivan, text marketing will be the most important medium for advertising in the 21st century, outperforming print media and billboards.Wireless Intelligence, a joint venture between the GSM Association industry group and the research firm Ovum, estimates the global number of cell phones at 2.5 billion; an increase of a half billion in just 12 months.Of the cell phone users, over 95 million in the US alone are active text message users.(Source: the Yankee…