Make Way for the Widget Marketing Wave

By Dan Lavie / June 28, 2007

One of the latest trends in marketing is widget marketing.Widgets are small applications that provide online functionality and content, and are distributed through a potentially vast number of websites.A website or webpage owner integrates the widget from a third party website or webpage by placing a small snippet of code.The code brings active content from the third party website (links, advertisements, images) without the need for the website or webpage owner to update the content. Due to their nature, they…

Marketing to Male Pigs – the Trojan Way

By Dan Lavie / June 24, 2007

Trojan, the US condom producer, launched a marketing campaign “it’s time we evolve….interested? In the campaign, men are portrayed as pigs– literally! (or may be hogs, it’s hard to tell). The commercial shows bar filled with women and a bunch of bar-sitting pigs with cellphones. When one pig goes to the restroom and returns with a condom purchased at a vending machine, he is transformed into an attractive man. The beautiful blond who had been indifferent now smiles at him.The…

Having fun with EMV – emotional marketing value

By Dan Lavie / June 10, 2007

During a market research for EMV migration of payment terminals (EMV stands for Europay, Mastercard, Visa; the smart debit cards), I hit on a completely different EMV.The Advanced Marketing Institute developed an Emotional Marketing Value (EMV) score.It analyses the impact that a headline has on its readers.It’s a tool for copywriters to check what the impact of a specific headline has on its readers.Needless to say, I was intrigued. The tool analyzes the words in the slogan or headline as…

Has Jack in the Box gone too far?

By Dan Lavie / June 4, 2007

CKE Restaurants Inc. (parent company of the Carl’s Jr. and Hardee’s fast food chains) sued Jack in the Box Inc. in federal court in Santa Ana, CA, accusing the San Diego-based chain of deceptive advertising relating to the business end of a cow.The suit cites TV ads that tout Jack in the Box’s sirloin burgers and lampoon those made with Angus beef, which happens to be what’s in the Carl’s Jr. Six Dollar Burger and the Hardee’s Thickburger (and in…

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