Checkers Rapcat promotion – the cat’s meow?

By Dan Lavie / March 28, 2007

The fast food chain Checkers uses a blinged-out feline who wears a jersey and raps in its commercials.According to Richard Turer, senior vice president of marketing for Checkers, the Rapcat commercials were an overnight success.“We received dozens of letters from our guests requesting Rapcat merchandise.Our new Rapcat Web site, cups and carry out bags are all in response to Rapcat’s popularity and are intended only as a creative extension of our television campaign.” So far, so good. But with its…

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