The Brilliant Branding of Borat

By Dan Lavie / December 4, 2006

When it comes to branding, standup comedians are champions.They create characters that take on a life of their own.Mike Myers “Austin Power” is a good example how to create a character, brand it and turn it into a major money making machine.But the one that excels at this game is without any doubt the British comedian Sacha Baron Cohen.He created the character “Borat Sagdiyev”, a Kazakh television news reporter making a meager living in the struggling country of Kazakhstan.Dressed in…

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