When a blog becomes a flog – the Wal-Mart-Edelman lesson

By Dan Lavie / October 31, 2006

It all started when the PR agency Edelman Worldwide was hired by Wal-Mart to improve its image.Edelman started by creating Working Families, a foundation to counter the criticism of union-funded interest groups.Edelman went on to create a blog – a sort of travelogue following Laura and Jim traveling across the country in an RV.The couple claimed that they wanted to visit their children, one at college in Pennsylvania and the other in North Carolina, so they came up with the…

Self promotion – is it healthy for PR agencies?

By Dan Lavie / October 19, 2006

When choosing a PR agency, a company chooses one that is professional and knows how to generate PR.Therefore, PR agencies must indulge in self promotion.But how far can they go without loosing credibility?Let’s look at two blatant self-promotors that are doing well. The first is the mid-sized PR agency 5W.Its founder and CEO Torossian loves to promote himself and his company.One way he does that is by using his slogan “5WPR, the fastest growing public relations firm in the US”,…

Do lawyers need marketing and PR?

By Dan Lavie / October 18, 2006

Few legal firms believe in marketing and PR. This might cost them dearly in the long run for several reasons. The market has changed. As long as there are people, there will be conflicts and lawyers will be able to make a living. However, clients are becoming more and more savvy – Internet and blogs make juridical information available to everyone.A lawyer has to realize that his/her potential clients will be critical and want to keep posted each step of…

Self promotion – is it healthy for PR agencies?

By Dan Lavie / October 15, 2006

When choosing a PR agency, a company looks for a professional one, that knows how to generate PR.Therefore, PR agencies must indulge in somekine of self promotion.But how far can they go without loosing credibility?Let’s look at two blatant self-promotors that are doing well.The first is the mid-sized PR agency 5W.Its founder and CEO Torossian loves to promote himself and his company. He brands his company with the slogan “5WPR, the fastest growing public relations firm in the US“, a…

Mrs. Robinson, can you spare me a dime?

By Dan Lavie / October 11, 2006

The female icons of today are women close to or in their fifties.Entertainer Madonna, actresses Susan Sarandon, Goldie Hawn and Joanna Lumley, and talk show host Oprah Winfreyare just a few. The baby boomer women are 50+ and a powerful marketing force- worldwide. Europe and Japan already have significant advanced aged populations, with the US, China, Chile and Australia expected to join this category in the next decade. What makes them unique is: Their appearance. These women are healthy, work…

Bravo for Burberry

By Dan Lavie / October 10, 2006

150-year old Burberry is one of the oldest brands around. It became famous for its invention of the gabardine waterproof raincoat and for providing kit to officers in the British armed forces during World War I.Later in the century it was worn by Humphrey Bogart in Casablanca, Audrey Hepburn in Breakfast at Tiffany’s and Peter Sellers in The Pink Panther. In 1955, GUS (Great Universal Stores) bought Burberry and has been its full owner until 2000. The flotation of Burberry…

Homepage Marketing

By Dan Lavie / October 4, 2006

As we all know, a corporate homepage is the face of a company.And like in real life, you cannot undo a bad first impression.The homepage of a company must tell the visitor in one shot what the company is all about.If it is too cluttered or doesn’t convey what products or services are being offered, the visitor will leave never to return.A corporate homepage must be so inviting, that the visitor will click through to other pages and get the…

Management & Marketing – Patagonian style

By Dan Lavie / October 3, 2006

Once in a while, there is a company or CEO that defies all marketing logic.A good example is the outdoor clothing company Patagonia.Its founder and owner, Yvon Chouinard, ignores the bottom line, refers to fellow businessmen as “corpses in suits,” and blames the business world for destroying Earth and native cultures. Despite his personal definition of an MBA (management by absence), Chouinard is brilliant in marketing and promoting his company.Chouinard started producing his own mountain climbing equipment. He invented pitons…

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